Absolutely Flamazing: Breast Cancer Awareness and Research

Absolutely Flamazing is Lilly Pulitzer's newest print with purpose. The print has flamingos to symbolize the flocks of women who support each other on their breast cancer journeys! This year in honor of 65 years Lilly Pulitzer is donating $25,000 to the Breast Cancer Research Foundation. Since 2019 the company has proudly supported BCRF by making a pink print with purpose each October to spread awareness.